YOUR HIGH STREET NEEDS YOU
Pre-recession it might have been stating the obvious when Philip Green’s response to the question “what’s the key to Topshop’s success” was always “I ask the customers what they want and then I give it to them” but if ever there was a time for retailers to tune in to their customer base and find out what we really want to buy, it is now. The high street needs to do more than turn rhetoric into cloth. It can’t afford to second-guess the desires of its customers anymore, and given that we are more visually aware than ever, often we know what we want before we can find it.
With this in mind, New Look has launched a special on-line community for fashion lovers called myLook. Membership is easy – just answer a few questions and get ready to be part of a fashion-savvy crowd that isn’t afraid to express their views on fashion, their likes and dislikes, what’s wrong and right about high street shopping today. New Look want you to love their site and their stores, so tell them what you think and have a genuine visible effect on the high street – cue more clothes that YOU want to wear and services that YOU find helpful. The team will keep you informed about all offers, press launches, model searches and more.
Once you’re a member, you can invite friends and family to join, too. As long as they can demonstrate they will contribute to the community, they’re welcome to join! Click here to apply.
Meanwhile, some StyleCritic top picks from the New Look website:
I’m a sucker for a heart pattern – nice details in form of pintuck front and gathered waist.
All hail the stripe – get on that nautical trend now before it hits the rocks.
These butterfly drops are a fashion find, not to mention a sweet little valentine pressie…to yourself.
